Pay-per-click (PPC) advertising
What is pay-per-click (PPC) advertising?
Pay-per-click (PPC) marketing is a type of online advertising where advertisers pay a fee each time one of their ads is clicked on. PPC ads are displayed at the top of search engine results pages (SERPs) when someone searches for a keyword that is related to the advertiser’s business. Pay-per-click ads can be shown in a number of places, such as Google, Bing and Yahoo.
PPC marketing can be a very effective way to reach new customers and drive traffic to your website, as well as gain an edge over your competitors. However, it is important to carefully plan and manage your PPC campaigns in order to get the best results.
You can learn more about pay-per-click in our beginner’s guide here.
Why is pay-per-click advertising important, and why do you need it?
PPC advertising can be very effective for businesses of all sizes. Here are some of the reasons why:
- It can help you reach new customers: PPC ads are displayed at the top of SERPs, which means that your ads are seen by people who are actively looking for products or services like yours. This can help you reach new customers who may not have been aware of your business before.
- It can help you drive sales: PPC ads can help you drive sales by driving traffic to your website. When people click on your ads, they are taken to your website where they can learn more about your products or services and make a purchase.
- It can help you measure your results: PPC advertising is a measurable form of advertising. You can track the number of clicks, impressions, and conversions that your ads generate. This information can help you to track the effectiveness of your campaigns and make necessary adjustments.
If you are looking for a way to reach new customers, drive sales, and measure your results, then PPC advertising is a great option for you.
Here are some additional benefits of PPC advertising:
- It can help you increase brand awareness: When people see your ads, they are exposed to your brand. This can help to increase brand awareness and make your business more recognizable.
- It can help you improve your search engine ranking: When you run PPC campaigns, you are essentially bidding on keywords that are related to your business. This can help to improve your search engine ranking for those keywords.
- It can help you generate leads: PPC ads can help you generate leads by driving traffic to your website. When people visit your website, you can capture their contact information through a form or a landing page. This information can then be used to follow up with them and nurture them into becoming customers.
If you are looking for a way to reach new customers, drive sales, improve your search engine ranking, and generate leads, then PPC advertising is a great option for you.
Why should you outsource my pay-per-click advertising?
There are many reasons why you might want to outsource your pay-per-click (PPC) advertising. Here are a few of the most common reasons:
- You don’t have the time or resources: PPC advertising can be time-consuming and resource-intensive. If you don’t have the time or resources to manage your own PPC campaigns, then outsourcing them to a professional PPC agency can be a great option.
- You want to get better results: PPC agencies have a lot of experience and expertise in PPC advertising. They can help you create and manage PPC campaigns that are more likely to be successful.
- You want to save money: PPC agencies can often save you money by negotiating better ad rates and managing your campaigns more effectively.
Testimonials
I’ve worked with James on a PPC project for over 2 years with great results for the client. His understanding of strategy and detail is second to none.
— Michael Humphrey, Owner of Digibubble
I’ve worked with James for over 4 years now and his breadth of marketing knowledge makes him a trustworthy supplier of digital marketing services to local businesses.
— Duncan Smith, Marketing Manager for UK manufacturer
Frequently asked questions about pay-per-click (PPC) advertising
We cover the following pay-per-click platforms primarily, but have the capability to cover more if necessary: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads.
We are happy to discuss your bespoke requirements and develop a custom PPC marketing plan that will meet your specific needs.
Keyword research is essential for successful PPC campaigns. By researching the keywords that your target audience is using to search for products or services like yours, you can create ads that are more likely to be seen and clicked on.
We will work with you to set a budget for your PPC campaigns. We will then carefully manage your budget to ensure that you are getting the most out of your advertising spend.
We will provide you with detailed reports on your PPC campaigns so you can track your progress and make informed decisions about your marketing strategy. These reports will include information on your click-through rate (CTR), cost per click (CPC), conversion rate, and return on investment (ROI).
What we offer
We offer a comprehensive PPC marketing service that includes:
- Keyword research: We will research the keywords that your target audience is using to search for products or services like yours. We will then use this information to create a list of keywords that we will use to target your PPC ads.
- Ad creation: We will create high-quality, eye-catching ads that will capture the attention of your target audience.
- Account management: We will manage your PPC account on a daily basis. We will monitor your campaigns, make adjustments as needed, and track your results.
- Reporting: We will provide you with detailed reports on your PPC campaigns so you can track your progress and make informed decisions about your marketing strategy.
Our packages
We offer three PPC marketing packages to fit your needs:
Starter Package: This package includes basic setup and audit, basic management of the account, as well as linking to Google Analytics and reporting, and basic asset creation. The price for this package is £300 per month.
Medium Package: This package includes strategy for the account, continued creation of new assets, budget management, monthly meetings with the client, and monthly meetings with the pay-per-click company, and display campaigns for £750.
Bespoke Package: This package is tailored to your specific needs and requirements. We will discuss your goals and objectives, and then develop a custom PPC marketing plan that will help you achieve them. The price for this package will vary depending on your needs.
If you are interested in learning more about our pay-per-click marketing services, please contact us today. We would be happy to discuss your needs and develop a custom PPC marketing plan that will help you achieve your goals. Fill in the form now, and we’ll get back to you as soon as possible.
